CRM - Customer Relationship Management |
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New perspectives fostering efficiency in Customer Relationship Management
Customer care leads to business success
Ensuring competitive advantage requires an analysis of
customer oriented processes and data on a permanent
basis, as well as strategies for improving them.
Successful organizations continuously strive for
increased sales performance, superior customer service
and enhanced customer relationship management. For
accomplishing these objectives you need solutions that
provide rapid access to centralized customer and
prospect information. You should also be able to access
detailed and up-to-date communication history to foster
customer and prospect relationships, close sales and
streamline all customer contact activities. CANIAS CRM
offers consistent and readily available customer and
prospect data, allowing you to manage pre-sales
activities, perform automated sales processes, deliver
consistent customer service, evaluate sales and service
successes and identify trends, problems and
opportunities.
Efficient and effective customer interaction
CRM begins with knowing your customer. The CANIAS
ERP CRM module helps you know your customer better
and includes many features such as activities, history,
related contacts, addresses of your customers and their
relations with your competitors. Whatever information
you would like to keep on your customer, flexible
database structures enable maintaining such
information for your future reference.
The CANIAS ERP CRM module also facilitates control and organization of
entire sales process, from offer to invoice. It empowers
your sales staff by providing details such as inventory status, estimated costs and delivery time, risk status,
habits and special demands, and previous trades during
offer stage. Working rules of sales staff can be defined
by means of authorization definitions; warning codes
and pricing policies can also be defined enabling full
control of the sales process. All customer data,
related sales processes, actions and tasks are readily
available, thus facilitating quick processing and decision
making. Life cycle of a business relationship includes
numerous interactions with the customer. In fact, with
the delivery of the product or service, the chain of
interactions are likely to accelerate, thus calling for an
efficient system for reliable customer support and fast
processing of customer queries and complaints. To
tackle these requirements, the CANIAS ERP CRM module
offers an effective customer complaint management tool
which also includes repairs processing and document
management.
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